This case ties into trade secretes very closely Mattel clams that the brats doll is there's by "intellectually" that the idea was stolen by former employees of Mattel. However Mr. Larian, MGA's CEO, said Mattel's allegations that he instructed Mattel employees to steal documents was "nonsense. To the contrary, we told them, in writing, don't bring anything from Mattel, please. Not even a paper clip," Mr. Larian said. its ironic to think that these two individual dolls came from the same place and same minds that created the Barbie doll a doll that is centered around wholesome values and the white picket fence while this bratz doll is the total opposite it wild and adventurous. why would Mattel come out with a doll that would ruin there house hold name? Some analysts aren't so convinced.
"It is a colossal waste of money," says Sean McGowan, toy industry analyst at Needham & Co. "I understand they wanted to send a message that they protect their intellectual property....Message delivered." i cant seem to believe that they would do that so i tend to agree. I cant say that 100% of the doll is original but can barbie? dolls have been around for centuries and this is just a new one that happens to be much better. CEO of MGA Larian says "We look forward to the judicial system to correct the wrongs Mattel has done to MGA over the years." and i do aswell. there will always be a new thing just like barbie bratz will soon have its day.
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